Action Group
- Message from Chairman

Action Group

Legacy into destiny....
A tradition of excellence

A relentless race against time...
The burning passion to win...
A strong desire to set the trends....
No wonder, life is all Action...

The Action group is one of the India's leading business conglomerates. The group commenced its operations as a source of footwear and its components in domestic and export markets and became the market leader for footwear in India.

Driven by business processes that are dynamic, quality that is world class, and an innovative approach to understanding market dynamics, the Group moved its core competence into other diversified fields such as: (API) Chemicals and Plasticizers, (MICROTEK) Computer Monitors and Peripherals, Power Back Up/Inverters, (SUN CITY) Housing Projects and (SRI BALAJI ACTION MEDICAL INSTITUTE) Health Care.

With a vision to cater the needs of nation & meeting the challenges of global markets, and contribute towards country's economy, the Group has embarked on a journey towards a steel and power generation venture.

As it rises to conquer new horizons, its commitment and steadfast drive to excel and achieve, fuels its aspirations. Action Group strives to deliver beyond expectations; and envision a leadership position to be the best in the world

Message from Chairman

Leadership in today's fast paced world is critical to any conglomerate which desires to chart out an accelerated path of growth. Our aim has always been to achieve greater results and scale greater heights. Thanks to our vision and astute business conduct we have always managed to fulfill our aims and convert challenges into opportunities. In the process, we have had to reinvent ourselves, rearrange old patterns and refresh our perspectives. However, adapting to change has never meant forsaking the core ethos we set out with, in the first place. The values of honesty, quality, transparency and integrity have always remained strongly placed within our intrinsic business fabric.

Today, our group has carved out a distinct niche in whichever field we are present. From Steel, Power and Computer peripherals to Footwear, Urban Infrastructure Development and Medical Sector, we command the respect and appreciation of every life we touch. However, we are never content to rest on our laurels.

We have the power to envision new horizons and the capability to reach them. We have always led from the front in the past as we will continue to do in future.


Action Shoes

Action shoes, a 1000 crore division of trendy footwear, is the flagship company of Action Group. Action shoes is the market leader and the most renowned company for manufacturing performance sport shoes to semi-formal and formal footwear. Ultimate in design, comfort, and fit, Action product is the manifestation of our high standards of workmanship and have access to latest technology. Action is always on the move to scale newer heights in footwear designing and manufacturing more...


Suncity Projects

The reputed business conglomerates Zee networks, Action and Odeon builders, together formed Suncity with a mission to offer every conceivable facility to enhance the quality of living. With projects covering 5000 acres and investment of 10,000 Crore, Suncity has become one of the leading real estate developer of the country. Today, Suncity Projects has emerged to provide “International Quality Housing, Leisure and Entertainment” at affordable prices. Every project is a perfect blend of elegance and comfort which satisfies the need and enhances quality of lifemore...

(Computer peripherals & power backup)

Action Group entered into a joint venture with Microtek, the world leader in computer peripherals in the year 1986. A 1000 Crore division, Action Group started to manufacture computer monitors (colored/mono), speakers, keyboards, mouse, motherboard, UPS, cases, spikes, suppressor etc. under the brand name, Microtek. Later on Microtek extended its product line and started making Inverters, making its presence in the power back up segment.

An ISO 9002 certified company, Microtek has become the country’s largest manufactures of computer peripherals and inverters. Today it has five manufacturing Plants, more than 20 branch offices, 250 distributors and over 2500 strong dealers Besides its own showrooms more...

API Chemicals & Plasticizers

Located at Daman, API Chemicals & Plasticizers manufactures PVC compound, DOP, DBP, DOA and DIDP etc. The group has also implemented forward integration strategy by opening ACTION EXCLUSIVE STORES all over India with the ultimate objective to realize additional profit potential.

Sri Balaji Action Medical Institute (Health Care)

Action group has also stepped into the Health Care sector and has recently opened Action Medical institute in Delhi. The mission is to set up an institute for providing world class integrated health facilities to all sections of the society. At the same time, it maintains high standard of ethical practice and professional competency.

The institute is spread over 6 acres of sprawling landscaped grounds with 3 lakhs sq.ft. centrally air conditioned area with 400 bedded hospital (out of which 100 beds are ICU beds). Emphasis is also laid on training and education for research based projects. The institute serves as a referral hospital for Delhi and adjoining areas. Over 25 special medical branches like Cardiology, Pediatric, Gynecology, Nephrology, Gastroenterology, Orthopedics and more work with hand in hand more...


© 2008 Action Ispat : All Rights Reserved Designed & Developed by Flags Communications Pvt. Ltd.